MY PROCESS
Design a logo for a new startup Grocery Store company. The task is to create a Logo that represents their motto and there mission to provide customers with cultural products from around the world.
TASKS
SKETCHES
I begin by sketching ideas on a sketchbook. I sketched around 20 logo designs, some basic some advanced. For each sketch I make I first think about what the company I’m designing a logo for is. I’m thinking about what the brand/logo is trying to represent, what it should represent, and how can it be represented through a logo.
DIGITAL LOGOS ROUGH
After the sketching, I then work on designing the logos digitally. I work on each design, similar to the sketch, and determine which is the best among them. I then ask peers for feedback as it is important to receive suggestions from others to grow a become a better Designer. Each of these designs were structured and designed based on the task of the project, trying to display the purpose for what the logo is supposed to represent
FINAL DESIGN
After the digital logos are completed, critiqued, and improved furthermore, I then narrow them down from ten to five to one final Logo that represents the concept of the grocery Store company and its desire to spread cultural foods throughout the community and its connection to the forests, plants and trees.